Privacy

Updated 9 November 2026

Invest Luxury helps you find, rent, buy and look after property on a living 3D map, with NINA, an assistant that knows your situation. This page says what we keep about you, why, who helps us run it, and how to see, change or delete it. It applies wherever you live.

What you can do without an account

You can explore the map, look at homes and talk to NINA a few times a day without signing in. What you enter then (your profile, budget, liked homes, reminders, documents) stays on your phone. To keep it safe across phones you sign in with your email and a one-time code.

Early access on our website

If you leave your email on our website to hear when Invest Luxury opens, we keep that email, the city and what you're after if you chose them, your language and your time zone, only to tell you when it's ready for you. Nobody else gets it. To be removed, write to privacy@investluxury.com.

What we keep when you sign in

WhatWhy
Your email addressTo sign you in and to reach you about your account.
Your profile: name, picture, household, work place, nationality and residency, income, savings, budget, goals, preferences, currencyTo match homes to you, work out true monthly costs and what you can afford, and let NINA help you. Each part can be hidden from NINA in “What my AI knows”.
Liked homes, viewings you book, reminders, budget lines, your properties, readiness stepsSo they're there on every phone and NINA can plan your day.
Documents you add to your vault (title deeds, contracts, IDs)Stored privately; only you can open them, through a link that lasts five minutes.
Proof of ownership for a home you listStored privately; only you and our review team can open it, to check the home is yours before it goes live.
What you do in the app (homes opened, liked or skipped, searches, cities, streets)So NINA learns your taste. You can switch this off (“What I do here”) and clear it any time (“NINA’s memory”).
Short notes NINA keeps about you and how you like to talkSo she remembers what matters to you. Cleared with “NINA’s memory”.
Messages you send to an agent, developer or company in the app, and theirs to youSo you can talk to them. They are kept in your account and also seen by the person or company you write to (and, for a company, the people who answer for it). Deleting your account deletes the conversations you started.
Viewing, call and valuation requests, brochure requests and follows of an agent or companySo the agent, developer or company can answer you. They see your name and what you asked for.
A push notification token for your phone, and the notices we send you (new homes that fit, price drops, answers, messages, NINA’s weekly note)To tell you about things you asked to hear about. Each kind can be switched off in Life › Settings, and all of them at once.
Homes you watch, moving plans, wishes, and links you share (decide together, buyer pack, wish card)So they work across phones. A shared link shows what you chose to put in it to anyone who has the link, until you close it. People who answer a decide-together link give a first name and an optional note, and their browser keeps a small cookie so they can change their answer.
If you take over an agent or company page: your licence number, contact details, pictures and films you uploadTo check you are who you say, and to show your public page. What you put on the page is public.
Your PLUS subscription statusTo give you PLUS. Card details are handled by the payment provider, never by us.
Your network address, brieflyTo keep NINA’s daily allowance fair for people who aren’t signed in, and to protect our pages from abuse.
Error reports (what broke, the screen, app version, phone type, a random id for this phone, and your account if you're signed in)To fix crashes. They don't include your profile or documents, and they're deleted after 90 days.

We don't sell your data and we don't share it with advertisers. Brand placements on the map are picked on your phone from the city and area you're looking at and whether you're buying or renting; nothing about you is sent to the brand, and PLUS has none.

NINA and artificial intelligence

When you ask NINA something that your phone can't answer itself, your question, the recent conversation and the parts of your profile you allow are sent to Anthropic (Claude) to write her answer. NINA may also search the web for current facts. Anthropic processes this for us and doesn't use it to train its models. Your conversations themselves stay on your phone unless you choose to keep them in your account (Life › Settings › Keep my conversations). NINA's weekly note is written the same way from your liked homes, viewings and watches. NINA's own voice runs on your phone; the voice model is downloaded once from a public model library. When you talk to NINA instead of typing, your phone's own speech recognition (Apple or Google) turns your voice into text, and only while you hold the button.

Who helps us run Invest Luxury

They act on our instructions. Some of them work outside your country; where the law asks for it, transfers are covered by standard contractual safeguards.

How long we keep it

As long as you have an account. Activity and searches older than a year are removed, and usage records after 13 months. When you delete your account, everything above is deleted within minutes, except what the law makes us keep (for example payment records).

Your rights

Wherever you live you can see, correct, download or delete your data, stop us using it for NINA's learning, and withdraw consent at any time. People in the EU, UK, UAE, Saudi Arabia, India, Canada and California have these rights by law (GDPR, UK GDPR, the UAE and Saudi data protection laws, India's DPDP Act, PIPEDA, CCPA). Most of it is in the app: Life › What my AI knows, NINA’s memory, and Delete account. For anything else, write to privacy@investluxury.com. You can also complain to your data protection authority.

Children

Invest Luxury is for adults. We don't knowingly keep data about anyone under 18.

Changes

If this changes in a way that matters, we'll tell you in the app before it applies.